Para produsen dan retailer selalu mencari cara baru untuk memasarkan produk-produk mereka. Salah satu cara yang mereka lakukan adalah dengan menggunakan tas sebagai media promosi. Ide dengan menggunakan tas ini sudah dimulai beberapa tahun yang lalu. Dikemas dengan cara-cara kreatif, bagvertising atau tas iklan diharapkan dapat menarik perhatian dan kesempatan untuk menggandeng konsumen baru. Tidak seperti billboard, sticker dan bentuk-bentuk media promosi lainnya, tas iklan ini memiliki jumlah audiens yang cukup banyak. Berikut adalah beberapa contoh kreatif bagvertising.
1. Lipton Clear Green Tea Bag
Advertising Agency: DDB Integrated, Jeddah, Saudi Arabia, Art Director: Imtiyaz Khan, Illustrator: Vijay Nethala
2. Ann Summers – Kinky Whip
Designed by guerrillaguru
3. Green Peace – Give Me Your Hand
Advertising Agency: Dentsu, Beijing, China
4. Die Arche Berlin Bagvertisement
Design by Die Arche, a German Christian Child and Youth Aid
5. Fitness
Publicis Frankfurt | Creative Direction: Gert Maehnicke
6. Canon EOS Digital Camera Creative Bagvertising
7. Kong Shoes Creative Bagvertising
Advertising Agency: Rave Communications, Birmingham, UK, Creative Director: Jamie Buckingham Illustrator: Terry Dean
8. Children with Autism
Art director: Yosef Khouwes | Copywriter: Bipin Jacob
9. Headhunting Agency Shopping Bag
10. Tom of Finland Shopping Bag
11. Wheaties Shopping Bag
12. Stop’n grow: Nailbiter
13. Volkswagen Golf GTI Bag
Advertising Agency: Agence V, Paris, France, Creative Director: Christian Vince Art Director: Guillaume Meriaux
14. GNC Burn 60 Creative Bagvertising
Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines Executive Creative Directors: Merlee Jayme, Eugene Demata, Creative: Allan Montayre, Assoc Creative Director / Art Director: Gogie Sinson
15. LG Electronics: Laundry Bag Takeover
Advertising Agency: Y&R, Dubai, UAE, Chief Creative Officer: Shahir Zag, Creative Director: Shahir Zag, Creative Director / Art, director: Husen Baba Associate CD
16. Meralco: Unplug to Save
Advertising Agency: TBWA, Philippines
17. Xposed Creative Bag
Design by Fred
18. Red Cross – Volunteers Needed
Advertising Agency: Lem, Shanghai, China
19. Botanique Slimming Cream: Before/After bag
Advertising Agency: M&C Saatchi, Malaysia Executive, Creative Director: Anthony Wong, Art Director: Danny Chang
20. Shumensko Beer Crate
Advertising Agency: Noble Graphics Creative Studio, Sofia, Bulgaria